MERE HEALING

Another reason I hate technology.

Tom Fishburne: Marketoonist

Brands are flocking to Facebook in greater herds than ever before. Facebook has become an integral tick box on just about every marketing plan.

via tomfishburne.com

Great stuff from the antisocial network. Read the whole thing.

Arrgh! This is what I'm afraid of!

David Foster on building a successful fb fan page.

Social internet marketer David Foster has an excellent step-by-step series on how to set up and run a successful Facebook fan page. Here's the first in the git 'er done series:

This is solid stuff, David, particularly for those non-profit leaders who are absolutely being left in the dust by the changes taking place in social media development.  Thanks so much.

How to say "Thank you!"

Jennifer Windrum at WTF? just hit just hit 4K fans on fb. She asked the one and only John Haydon how she ought to thank her fans, and here's the stellar list he came up with. 

1. There is no app to say thank you
   I’m not that good at predicting the future, but one thing I know for sure is this: There will never be an app that says thank you. You can’t select sincerity from a drop-down menu. It has to come from you. You have to go through whatever you need to go through to get to the most sincere place you can in your heart. Don’t worry about what to say – let your words become servants of your sincerity.
2. It’s “Thank you” not “Thank I”
   When you say thanks, say it in the second person, not the first. Your fans are the ones receiving the appreciation, so speak to them, and not about you (they can hear stories about you some other time).
3. Don’t name names
   If you’re thanking 4,000 fans, mentioning the contributions of a few specific fans might make others feel left out, and not appreciated. Best to send those on the short list a private message of thanks.
4. Use video
   If a picture says a thousand words, video says a million. And saying thank you requires you to communicate how you feel, which can always use a million words. Plus, taking the time (and the courage) to make a video will prove your sincere.
5. Go back to number 1
   The power of a sincere thanks has no limits. Everything else is secondary.

BTW, you should be reagularly stopping by John's excellent website for the latest in social media and inbound marketing. I first came across John through the Authority Blogger and his continual insight and expertise has made him an essential arrow in my quiver. John's a big gun for Headway on WordPress and has a terrific overview of the theme, to which I'll make a move the second I'm through with this TypePad contract.